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Customer-centric Commercial Manager

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through their vertically-integrated supply chain, they grow, source, ripen, pack, process and market quality avocados and fresh produce – 365 days a year and across the globe.

With the largest avocado-growing footprint in the world, they are recognised as the leading #avoexperts, and considered as the supplier of choice to both retail and wholesale customers whom they serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

As the business grows and excels, Westfalia Fruit is looking for a customer-centric Commercial Manager to join their team in the Netherlands.

Customer-centric Commercial Manager (Netherlands)


Responsible for the daily management and strategy of relationships and supported sales to customers in Europe

  • You will be responsible for the management and development and market expansion of various product categories and implementation of business development strategies to capitalise on opportunities.
  • There will be a requirement to travel to Europe/UK as and when required to meet with existing and potential customers to maintain and establish strong strategic partnerships.
  • Responsible for the daily management and strategy of relationships and supported sales to customers in Europe.
  • You are constantly aware of developments in origin and the EU market situation of fresh produce.
  • Recognising customer wishes and proactively responding commercially to them.
  • Coordinate with colleagues at home and abroad daily.
  • Monitor the results of the various product groups and periodically analyse the objectives.
  • Mutual trust and respect within a European supply-base.
  • To consistently meet targets and thrive in a high- pressure environment
  • You report to the Commercial Director.


A team-player who treats everybody (colleagues, growers, customers, suppliers) with respect and empathy.

  • Experience of and a relevant network in fresh produce in Europe is prerequisite.
  • Sales experience within the fresh sector, for example fresh produce or flowers, is necessary.
  • Familiarity with the dynamics and daily changing challenges within the fresh sector.
  • The right competencies for creating targeted sales plans.
  • You have professional fluency in the Dutch and English language, both verbally and in writing.



  • Innovative and commercial
  • Reliable and socially-minded, with a strong team spirit
  • A strong, professional communicator
  • Proactive and a go-getter
  • Initiative and problem-solving
  • Skilled negotiator with commercial and financial acumen


Poeldijk office, which is easily accessible from Den Haag A4, Rotterdam A15/A20, Gouda A12. You will be travelling to customers regularly, so you won’t be in the office all the time.


A dynamic and varied full-time job with opportunities for personal development and advancement at a reliable international organisation. Excellent salary and other allowances in a stable team. Employment conditions are appropriate to the position within this ambitious company.

Westfalia Fruit is an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

Westfalia Fruit has outsourced the recruitment and executive selection for the position of Customer-centric Commercial Manager to Up&Up Talent Solutions.
For more information, please contact Taco van der Louw on +31 (0)6 53 52 62 46.  Applications strictly via
For more information about the organisation, please go to website of Westfalia Fruit.


Up & Up Talent Solutions B.V. specialises in fruit and vegetable, agricultural and food vacancies from vocational college to Masters level. We are personal, dynamic and authentic. We work with an extensive database, social media and targeted recruitment campaigns. International recruitment with a large network (including Europe, Asia, Africa, South America, USA). The market areas are fresh produce, food, agriculture, retail (FMCG / OOH).